Location, Year: 
West Java, Bekasi, 2023

Scope: 
Interior from Conceptual Design to Tender Document

Floor Area:
435 m²

This project is collaborated with Itoki Indonesia, This interior design project brings forth a narrative-driven approach through a spatial concept we titled Cerulean Lobby. The design represents a continuation of a journey one that carries the spirit of creativity and storytelling through every space. By combining thoughtful spatial planning with material harmony and an artistic atmosphere, the project aims to leave a lasting impression of elegance and innovation.

The lobby serves as the central point of arrival, offering a welcoming and inspiring ambiance. It introduces visitors to the tone of the entire space refined yet imaginative. Adjacent to this area is a historical display zone, carefully curated to showcase the brand’s legacy and milestones, allowing guests to connect with its identity and evolution.

The waiting area is designed to be both comfortable and stimulating, encouraging brief moments of pause within a visually engaging environment. A dedicated meeting room provides a functional yet refined setting for collaboration and discussion, while the product display area highlights key collections in a way that blends functionality with design storytelling.

Supporting zones such as the shoe rack and service area are seamlessly integrated into the layout, ensuring practicality without compromising aesthetics. Every element within the Cerulean Lobby is intentionally crafted to reflect the collaborative vision of the project merging spatial experience with the essence of creativity and legacy.